Every age at once
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Case study · Game zone · Branding · Live project · 2024
Vow!
Designing where human insight meets machine imagination, from Mumbai.
A game zone that makes people say VOW!
A family game zone under one bright name. I shaped its look: the logo, Koko the mascot, the themed zones, the spaces, the uniforms and the launch campaign.
All projects
- Role
- Visual & Graphic Designer
- Brand
- Vow! game zone · live project
- Year
- 2024
- Tools
- Illustrator, Figma, 3D + AI tools
01 · Overview
One roof. Every kind of fun.
Vow! is a family game zone: bowling, arcade games, a shooting range, soft play and a food court. Its name is the sound people make when they walk in.
- 01Bowling
- 02Arcade
- 03Shooting range
- 04Soft play
- 05Basketball
- 06Food court
As the visual and graphic designer, I gave the whole place one voice: from the logo on the door to the screens at the lanes and the shirts on the staff.
What I did
- ALogo and tagline
- BKoko, the mascot, in 2D and 3D
- CMood boards for three themed zones
- DThe brand in the spaces: screens, signs, walls
- EStaff uniforms, merch and a food-court badge
- FLaunch billboards and posters
02 · What & why
Fun for kids. Cool enough for everyone else.
What: a brand for a new game zone, ready for launch: name mark, character, spaces, staff and ads.
Why: most game zones look the same, dark rooms and neon. Vow! needed a face that families remember and friends come back for.
Many games, one voice
Bowling lanes to chaat counters had to feel like one brand.
Be remembered
Stand out in a city full of look-alike game zones.
03 · Research
What makes a place feel like play.
Who comes to play
Kids and parents
Soft play, characters and a safe, bright space.
Teens and students
Arcade scores, bowling nights and photos to post.
Friends and parties
Group games, a shooting range and food after.
What I learned
Kids remember characters
Not logos. So the brand got a mascot.
Every zone needs a story
Themed worlds make each room feel like a new level.
The brand lives everywhere
On screens, walls and shirts: a system, not just a logo.
04 · Inspiration
Neon lines and polos that pop.
Neon shapes on a ceiling turned into the light lines over the bowling lanes and Koko’s glowing signs.
Clean polos with a coloured collar became the staff kit: easy to spot, easy to wear.
05 · Mood board
Select a zone: ocean, beach or jungle.
Three worlds for three areas, each with its own colours, creatures and line.
Zone 1 / 3
Ocean · “Voyage into the fun zone”Became the reception
06 · Logo
A logo that shouts.
- Bubble lettersRound and bouncy, easy for a five-year-old to read.
- The burstThe moment the fun explodes, in yellow, green and blue.
- A double keylinePops on any wall, screen or shirt.
- “Let the fun explode!”A promise, not a description.
07 · Character select
Meet Koko, player one.
A cheeky monkey in a headband: fast, playful and a little bit of a hero. The W on his chest is Vow!’s.
Round 1 · Four outfits
Monkey, sporty, hero, space
Same face, four personalities to choose from.
Round 2 · The pose
Pointing at the fun
A dab that leads the eye to the logo.
Final · In 3D
Koko wins
A 3D Koko for screens, ads and big walls.
08 · Identity
Blue for trust. Yellow for the burst.
Colour · taken from the logo and Koko
Vow! Blue#1F3FD6 · the letters’ keyline
Night Sky#00287A · backgrounds
Splash#08A6F8 · the inner glow
Burst#FFE600
Koko#CB480B
Type
Round, heavy, all caps
Big friendly words that read from across the hall.
The burstRays and stars
The logo’s burst, used on its own on screens and walls.
PatternFun-wave print
Blue, yellow and red waves for merch and soft play.
09 · Spaces · mockups
From a 3D render to a branded space.
Drag the line: the plain render on the left, the Vow! version on the right, with the logo on every screen.
3D renderVow!
Bowling · neon lines from the mood board, Vow! on every lane screen
3D renderVow!
Reception · the ocean zone, brought to life
10 · Brand in use
Uniforms, merch and a food court.
Chaat Jao · the food court
Koko puts on a chef’s hat.
The food court got its own badge, with Koko as the cook. Seven layouts, from a ribbon to a street-food sign.
Same KokoStreet-food colours7 layouts
11 · Campaign
Billboards that say come play.
One big line per ad, Koko or a real player, and the burst. Readable from a moving car.
Scroll · the launch
01 / 04
12 · Outcome & impact
A brand people play inside.
High scores Player · Aninda
- 1STAttractions brandedbowling, arcade, range, soft play, courts, food0
- 2NDThemed zonesocean, beach, jungle0
- 3RDKoko outfits exploredone mascot chosen, in 2D and 3D0
- 4THDesigns deliveredlogo to billboards0+
One name for every age
Kids get Koko; their older siblings get neon and bowling nights.
The space is the ad
Screens, walls and staff all speak Vow!, so every photo shares the brand.
Launch-ready
Billboards, posters, uniforms and merch from one system.
Next level · 06 / 06
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